Problem To Solve (3rd Post)

The Editor's Market has actually already been selling well since 2 years ago. By doing a little research on their advertising campaign, it is seen that the campaigns are a little whimsical. For the Editor's Market, the solution is to have a good and well-suited campaign. Basically, The Editor's Market's problem is that there is no advertising and the promotions are very limited. And the sub-problems are that The Editor's Market is only effective on Instagram even though they have a Facebook page, their website does not give any explanation about the brand, and the brand message is not clear.

By researching their digital market and social media activities, it is discovered that their website does not have any "About" information and only provides their store location, which is not informative enough.

("About The Editor’s Market | The Editor's Market", 2012)

Furthermore, their shipping information looks untidy. People might get confused by looking through

their website. Maybe customers will find it better to buy things from the store (for Singaporeans), and

if their website and advertising campaign are good and informative, that will help their sales grow,

because later, lots of people from all over the world might buy the collection, After all, The Editor's

Market already has great sales offline because so many well-known influencers use their collections,

e.g. Willabelle Ong, Jenn Im.

("Shipping | The Editor's Market", 2012)

("The Editor's Market (@theeditorsmarket) • Instagram photos and videos", 2013)

So, it will be good if they make an advertising campaign and also choose good models to be used for both the website and stores. They should also have a good visual template on Instagram - currently, their Instagram only provides pictures of their models in their website, photos of their store, also people who use their collection and use hashtag to be featured. The advertising campaign can help a lot with their online and offline sales.

References:

About The Editor’s Market | The Editor's Market. (2012). Theeditorsmarket.com. Retrieved from http://www.theeditorsmarket.com/about-the-editors-market

Shipping | The Editor's Market. (2012). Theeditorsmarket.com. Retrieved from http://www.theeditorsmarket.com/shipping

The Editor's Market (@theeditorsmarket) • Instagram photos and videos. (2013). Instagram.com. Retrieved from https://www.instagram.com/theeditorsmarket/