The Editor's Market is one of the well-known brands in Singapore. Apart of having its main branch in Singapore, Editor's Market also receives orders from various major countries around the world such as North America, Europe, China, Japan, Indonesia, Australia, and so on. The author chose The Editor's Market as a brand for Concept Development and Direction lesson because even though The Editor's Market has become one of the strongest local brands in Singapore, it is lacking in terms of campaign and advertisement. There is minimal information on their website and official campaign posters are absent. If people click on the shop (New In or Ready To Wear), there will just be a photo of models against a white background, wearing their collection, with some text about the details as well as the price and size.
The Editor's Market began to rise from the year of 2011 and then became progressively famous from 2014 until now. Editor's Market has become very popular because they have a very unique system, where you can pay less for the clothing, if you buy three pairs or more, or six pairs or more. The more you buy, the more the price will drop to become more affordable. Suppose you buy one skirt - the normal price is SGD 29. But if you buy 3 pieces of clothing in The Editor's Market (not necessarily the same type), you will pay an average of SGD 25 for the 3 pieces. This also applies if you buy as many as six pieces, such that the average price of SGD 19 may be obtained.
The Editor's Market also has unique and different styles of fashion. They get their ideas and inspirations from the catwalk of fashion weeks, and interpret and simplify the style to suit Asian tastes. They also sell products from apparels to bags and shoes. That is why even though some of their style may seem familiar, their style is not what people might find in the mass market. For some of them, the writer can tell it as one of a kind. Their great strength is having affordable prices and also still wearable fashion apparels (MAG, 2013).
Previously, they provided some American brands, but now they have almost sold off all of those and focus more on their own local brands. The American brand follows the same pricing system as their local brand apparels.
Theeditorsmarket.com is 6 years 11 months old. It has a global traffic rank of #1,157,923 in the world. It is a domain having .com extension. This site has a Google PageRank of 2/10. This website is estimated to be worth $720.00 and have a daily income of around $3.00. As no active threats were reported recently by users, theeditorsmarket.com is SAFE to browse (as updated 2 years 6 months ago)("The Editor's Market Website Static Analysis", 2013).
("The Editor's Market Website Static Analysis", 2013)
REFERENCING:
MAG, A. (2013). Singapore Guide | Shops - The Editor's Market - Actually. Actually. Retrieved from http://www.actually.sg/singapore-guide-shops-the-editors-market/
The Editor's Market Website Static Analysis. (2013). Theeditorsmarket.com.cutestat.com. Retrieved from https://theeditorsmarket.com.cutestat.com/
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