Advertising Objection (4th post)

The Editor's Market advertising objection is having a promotion for their brand, and more spreading their Unique Selling Points which is step pricing. The Editor's Market also has its own style from their collection of the clothing: trendy, minimalistic, edgy, fashionably up-to-date, and versatile. This can be seen from the collection of clothes they have.

For The Editor's Market, the promotional campaign that is suitable for them could be a fashion show for the pre-launch of the latest collections, or holding events in Instagram, such as giveaway events, or "editor's shopper" of the week / month. Why "shopper"? Since The Editor's Market already has a "market", The Editor's Market will look more closely to their customers on social media and so it can be said that the customers are The Editor's Shoppers. So every week or every month, there will be 1-2 people ("Shoppers") with best Outfit of the Day (popularly known as "ootd"), where they will include hashtags, e.g, #editorsshoppers #editorsmarket #editorsootd and also tag The Instagram account of The Editor's Market to be the best shoppers with the best outfit of the day.

("Fashion Lab Trunk Show", 2016)

(p, 2012)

Another promotion can be done on Facebook, e.g. there will be some quiz or competition, etc and the winners will be awarded prizes of shopping vouchers, etc with "Like this page" as one of the requirements . This will attract people or customers of The Editor's Market to keep up-to-date on social media of The Editor's Market and follow their social media accounts.

(Gingerich, n.d,)

And another promotional campaign is a poster campaign with the latest collection of The Editor's Market that comes also with a tagline that will be created, which aims to increase the interest of people to shop at The Editor's Market. Obviously, the campaign should be promoted in places that are frequently visited by people.

References:

Fashion Lab Trunk Show. (2016). Galerieslafayette.co.id. Retrieved from http://www.galerieslafayette.co.id/en/fashion-lab-trunk-show/

p, P. (2012). Topshop’s Insta-Style Competition for Instagram. The Side Talk Blog. Retrieved from https://thesidetalk.wordpress.com/2012/05/28/topshops-insta-style-competition-for-instagram/

Gingerich, M. Facebook Contests - A Winning Marketing Method for Fan Pages. Mike Gingerich | Add Value | Be Uncommon. Retrieved from https://www.mikegingerich.com/blog/facebook-contests-a-winning-marketing-method-for-fan-pages/